This guide shows how investors can build a custom investment plan without paying expensive brokerage fees for "expert" input. Sease argues that by simply matching the market, investors can create an individualized and successful investment strategy that they will control.

Because more people than ever are investing in the roaring global economy, the financial services industry is trying more than ever to lure investors into spending money on brokerage fees for "expert" input. In this book investors get solid, unbiased advice on how to build a custom investment plan they can adjust with their changing circumstances without paying a broker. Writing in the lively, accessible style of "The Wall Street Journal", Sease contends that financial service providers make investing appear difficult to justify their fees. The truth is that any individual can use a combination of low-cost, easy to purchase investment vehicles like stock index mutual funds, to build a portfolio that will provide maximum returns for any given level of risk tolerance. Eschewing methods that promise to beat the market, Sease argues that by simply matching it, investors can create an individualized and successful investment strategy that they will control.