Offers approaches to people-centered fundraising. This book helps you understand the role of executive director, fundraisers, program managers and volunteers in the framework. It makes a case for a donor-centered approach and shows you the ways these concepts can be applied in a variety of fundraising settings. It includes various examples.

This book features the secret to getting gifts and making donors feel like winners. It helps you to know the best approaches to people-centered fundraising: understand the role of executive director; fundraisers; program managers and volunteers in the win-win framework; the importance of listening; the case for a donor-centered approach; and, the direct ways these concepts can be applied in a variety of fundraising settings. This book includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell and Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

Preface.Acknowledgment.About the Author.Part I: A Winning Gift for Your Donor.Chapter 1. People Centered Fundraising.Chapter 2. Donor Values.Chapter 3. Listen.Part II: Seek Winning Gifts For Your Organization.Chapter 4. Make Your Case.Chapter 5. The Win-Win Ask.Chapter 6. After Winning the Gift.Coda - The Summary Review.Postlude.Appendixes.Index.