The New Operational Culture
The Case of the Theatre Industry


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The New Operational Culture
The Case of the Theatre Industry

by Josep Riverola (Author)
by Beatriz Munoz-Seca (Author)



ISBN: 9780230220966


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Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.

We are on the threshold of a new revolution in company Operations Management. The 20th century was the century of "workforce", but the 21st century protagonist is "brain power". Managing this brain power demands a dramatic paradigm shift. In the face of this challenge, the authors turned to the world of theatre, searching for inspirations and examples to show the way, and in Madrid's Teatro Real they found a management style very much in tune with the new times. This is a must read for managers who want their operations to be effective and their people to take great care of their commitments (clients in particular); to enthuse daily over a job well done and to find satisfaction in shared success. It provides a fascinating journey through the concepts of the new operational culture and is indispensable for attaining a world-class competitive advantage.


ISBN 230220967
ISBN13 9780230220966
Publisher Palgrave Macmillan
Format Hardback
Publication date 12/11/2008
Pages 288
Weight (grammes) 468
Published in United Kingdom
Height (mm) 223
Width (mm) 145

A New Operational Culture
The Teatro Real
PART I: EFFICIENCY The Teatro Real's Mission The Mission's Concepts
The Leading Characters Understanding Our Characters The Operational Dream and a 5-star Service
Achieving a 5-star Service Operations The Structure of Operations
Operations Management and Translation
Profile of the Operations Manager PART II ATRACTIVENESS
The Innovation Process
Implementing Innovation
Rehearsal and Training
The RT Concept
The Creative Process: The Opera Don Giovanni
Basic Concepts of the Creative Process
PART III: UNITY Relevance and Operational Culture
Talent Management and Operational Culture
The Management Style of the Teatro Real's Operations Management
Management Style
The Icosalogue
Epilogue Conversations with Maestro Lopez Cobos