The culture of a company plays an essential role in corporate strategy and performance. This text assesses the effects of economic forces on corporate culture since the mid-1980s, offering insights for achieving corporate renewal and success.

The culture of a company plays an essential role in corporate strategy and performance. In this book managers are offered practical methods for sustaining the highest levels of performance by understanding and managing the corporate culture. The authors examine the recent effects of economic forces such as globalization and technology and management trends - downsizing; outsourcing; short terminism; mergers and acquisitions on cultures of companies today and provide a framework for rebuilding and motivating a workforce for optimal performance.

Part 1: Corporate Cultures and Performance 1. Culture comes of age
Part 2: Corporate Cultures in Crisis 2. The rise of shareholder value and short-termism: The gods must be crazy 3. Downsizing and reengineering: Corporate lobotomy 4. Outsourcing: Corporate amputation 5. Merger mania: Shotgun marriage 6. Computers: Cultural isolation 7. Globalisation: The cultural tower of babel 8. Corporate cultures after the deluge
Part 3: Rebuilding Cohesive Cultures 9. Exercising cultural leadership: The personal challenge 10. Putting fragmented cultures back together: Building from the ground up 11. Building momentum: The fun part 12. Ensuring high performance: The tough part 13. Rebuilding the social context of work