The Future of Football
Challenges for the Twenty-first Century

Covering a range of issues which players, fans and administrators will have to confront, this study looks at the impact of global marketing industries, shareholding and the financial powers of mass media.

World football has undergone unprecedented change over the past decade. On the field, the richest European clubs have retained their pre-eminence, but with multinational playing squads backed up by global marketing industries. Club ownership rests increasingly with impersonal shareholders, rather than local business figures. Domestic and international football competitions are being transformed by the financial power of the mass media. The world's top players are paid far more than their peers from previous eras. This volume covers a wide range of topical issues which football players, fans and administrators will have to confront in the years to come.

Introduction: the future of football, Jon Garland et al. Part 1 Football economics and law: the peculiar economics of English professional football, Chris Gratton
"heads above water" - business strategies of a new football economy, Barrie
Pierpoint
football and European law - who's in charge? Ken
Foster. Part 2 Football politics: FIFALAND and the men who made it, Alan Tomlinson
the administration of football in th e21st century, Pat Day
democracy and fandom - developing a supporter's trust at Northampton Town FC, Brian Lomax. Part 3 Football and its communities: the changing face of football - stadiums and communities, John Bale
exploring future relationships between football clubs and local government, Sean Perkins
football in the community - what's the score? Neil Watson. Part 4 Football crowds and policing: the people's game? football spectatorship and demographic change, Dominic Malcolm et al
the hooligans' fear of the penalty, Jon Garland, Michael Rowe
taking offence - modern moralities and the perception of the football fan, Carlton Brick. Part 5 Football players and referees: global sport and the migration patterns of France '98 World Cup finals players - some preliminary observations, Joe Maguire, Bob Pearton
racism in football - a victim's perspective, Richie Moran
the "letter" and the "spirit" - football laws and refereeing in the 21st century, Sharon Colwell.