The Frodo Franchise
The Lord of the Rings and Modern Hollywood

Presents interviews of seventy-six people to examine the "The Lord of the Rings'" scripting and design and the technologies deployed to produce the films, video games, and DVDs. This book demonstrates the impact Rings had on the companies that made it, on the fantasy genre, on New Zealand, and on independent cinema.

"Once in a lifetime." The phrase comes up over and over from the people who worked on Peter Jackson's "The Lord of the Rings". The film's seventeen Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywood - the special effects digital revolution plus the rise of "infotainment" and the Internet - to satisfy the trilogy's fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars to date with no end in sight. Kristin Thompson interviewed seventy-six people to examine the movie's scripting and design and the new technologies deployed to produce the films, video games, and DVDs. She demonstrates the impact Rings had on the companies that made it, on the fantasy genre, on New Zealand, and on independent cinema. In fast-paced, compulsively readable prose, she affirms Jackson's Rings as one the most important films ever made.

List of Illustrations Preface and Acknowledgments List of Interviews Abbreviations Introduction: Sequel-itis PART ONE: THE FILM 1. Prudent Aggression 2. Not Your Father's Tolkien 3. Handcrafting a Blockbuster PART TWO: BUILDING THE FRANCHISE 4. Flying Billboards and FAQs 5. Click to View Trailer 6. Fans on the Margins, Pervy Hobbit Fanciers, and Partygoers PART III: BEYOND THE MOVIE 7. Licenses to Print Money 8. Interactive Middle-earth PART IV: THE LASTING POWER OF THE RINGS 9. Fantasy Come True 10. Right in Your Own Backyard Notes Index