Identifies measures and compares public awareness and perceptions of the EU within the Asia-Pacific region. This book deals with the under-researched issue of the public perception of the EU outside the Union and the role of the media in shaping such perceptions.

Drawing on research from New Zealand, Australia, South Korea and Thailand, this book will be of interest to students and researchers of politics, communication studies, European studies and Asian studies.

Introduction: Research Rationale, Theoretical Underpinnings and Methodological Considerations "Martin Holland and Natalia Chaban"
1. Mirror Reflections?: The EU in Print and Broadcast Media in the Asia--Pacific "Natalia Chaban, Jessica Bain, Katrina Stats and Paveena Sutthisripok"
2. The European Union in Metaphors: Images of the EU Enlargement in the Asia--Pacific News "Natalia Chaban, Jessica Bain, Katrina Stats, Paveena Sutthisripok, and Yoon Ah Choi
"3. Exposure, Accessibility, and Difference: How Australians and New Zealanders Perceive Europe and the European Union "Bradford Jones"
4. Bringing Public Opinion Back In: Public Perceptions of the EU in Thailand and South Korea "Kenneth Ka-Lok Chan"
5. Europe From Within, Europe from Without: Understanding Spontaneous Perceptions of the European Union in the Asia--Pacific "Michael Bruter" 6. What Australians Think About the EU: National Interests in an International Setting "Philomena Murray"
7. The Asia--Pacific Power Elite and the Soft Superpower: Elite Perceptions of the EU in the Asia--Pacific "Jessica Bain, Katrina Stats, Sung-Hoon Park and Heungchong Kim
"Appendix I: Media environments and Sample Selection
Appendix II: Portrait of the Survey Respondents: Australia and New Zealand
Appendix III: Portrait of the Survey Respondents: South Korea and Thailand
Appendix IV: Elite Interview Questionnaires