In many parts of the world, there is a crisis of mobility. This book shows that 'technology' may well not be enough in itself and that for a genuinely sustainable transport future far more radical change - affecting many aspects of society - is needed. It is useful for academics, practitioners, and policy-makers.

When thinking about the car, it is often not appreciated to what extent our modern culture is integrated with the car and its systems: we have literally built our world around the car in its current form, and this inevitably shapes the scope for constructing sustainable mobility. We therefore need to tackle any change to the current automobility paradigm on a very broad front and we need to be prepared for the possibly dramatic social and economic changes we may bring about by changing just some elements. "The Business of Sustainable Mobility" will be essential reading for academics, practitioners, policy-makers and others interested in the latest thinking on sustainable mobility.

TABLE OF CONTENTS
1. The business of sustainable mobility
Paul Nieuwenhuis and Peter Wells, ESRC Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University, UK
Philip J. Vergragt, Tellus Institute, Boston, US
2. Transition management for sustainable personal mobility: the case of hydrogen fuel cells
Philip J. Vergragt, Tellus Institute, USA
3. Future imperfect: the enduring struggle for electric vehicles
Renato Orsato, INSEAD, Fontainebleau, France
4. Competing technologies and the struggle towards a new dominant design: the emergence of the hybrid vehicle at the expense of the fuel cell vehicle?
Marko Hekkert, Utrecht University, The Netherlands
Robert van den Hoed, Delft University of Technology, The Netherlands
5. Institutional change in the automotive industry: or how fuel cell technology is being institutionalised
Robert van den Hoed, Delft University of Technology, The Netherlands
Philip J. Vergragt, Tellus Institute, USA
6. System innovation in the automotive industry: achieving sustainability through micro-factory retailing
Andrew Williams, BRASS Centre, Cardiff University, UK
7. Business models for relocalisation to deliver sustainability
Peter Wells and Paul Nieuwenhuis, ESRC Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University, UK
8. Modularity for greening the automobile
Gordon Dower, The Ridek Corporation, Washington, USA
9. Social learning through technological inventions in low-impact individual mobility: the cases of Sparrow and Gizmo
Halina Szejnwald Brown and Catherine Carbone, Clark University, USA
10. The seven characteristics of successful sustainable system innovations
Tom van der Horst, Organisation for Applied Scientific Research (TNO), The Netherlands
11. Government behind the wheel and backseat driving: co-ordination and informational challenges of voluntary partnerships as programmes for stimulating sustainable technology
Charles David White, University of California, Berkeley, USA
12. Process and product-oriented environmental policy within the car chain: examples from BMW and General Motors
Carla K. Smink, Eskild Holm Nielsen and Tine Herreborg Jorgensen, Aalborg University, Denmark
13. The switch to CNG in two urban areas in India: how was this achieved?
Mahesh Patankar and Anand Patwardhan, SJM School of Management, Mumbai, India
14. Local needs in urban transport
Merih Kunur, Royal College of Art, London
15. Web-based environmental management systems for SMEs: enhancing the diffusion of environmental management in the transportation sector
A.Maijala, L. Linnanen and T. Pohjola, Helsinki University of Technology and Lappeenranta University of Technology, Finland
16. The reinvention of the automobile
Chris Borroni-Bird, General Motors Corporation, USA
17. Conclusions: where next and when can we buy one?
Paul Nieuwenhuis and Peter Wells, ESRC Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University, UK
Philip J. Vergragt, Tellus Institute, Boston, USA
18. Epilogue: a day in a life in 2049
Boelie Elzen, Centre for Science, Technology and Society, University of Twente, The Netherlands
W.A. Hafkamp, Erasmus University Rotterdam, The Netherlands