A study of a landmark British General Election and the 15th book in the Nuffield series of election studies. This account covers all the salient features - the background, the campaign, the results, and the consequences of Labour's victory.

This is a study of a landmark British General Election and the 15th book in the Nuffield series of election studies. The account covers all the salient features - the background, the campaign, the results, and the consequences of Labour's victory. Based on close observation of party headquarters, it explores each party's strategic decisions and implementation, and the 1997 campaigning techniques. The battle in the media and the constituencies is analyzed in detail, and data and thorough statistical analysis of the campaign and results is also included.

List of Tables - List of Illustrations - List of Plates - Preface - The Transformation of British Politics: 1992-97 - Conservatives in Disarray - The Road to New Labour - Liberal Democrats and Other Parties - The Long Campaign - Regaining Credit: The Opinion Polls - Politics on the Air
Martin Harrison - Newspapers Realigned
Margaret Scammell - Candidates Old and New
Byron Criddle - The Local Battle - The Campaign Reconsidered: A Critical Election? - Appendix 1: The Voting Statistics - Appendix 2: Anatomy of a Landslide: The Results Analysed
John Curtice and Michael Steed - Select Bibliography - Index -