Tells the story of the Liberal Party's performance in various elections, providing historical context for each, and offering information about how the party has planned, changed, and executed its successful electoral strategies. This is a history of Liberal pragmatism, communication tactics, and changes in leadership style.

An ideal political primer, deftly written and filled with fact and analysis, "The Big Red Machine" is a fascinating history of Liberal pragmatism, communication tactics, and dramatic changes in leadership style.