Presents students with the skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. This title also includes review questions, professional pointers, and interviews with practitioners.

The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life. Key Features include: - Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment - Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention - In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content - Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.

A Note to Students and Teachers Preface 1: The Video Production Process 2: Video As Communication 3: How Television Works 4: Light and Lenses 5: Lighting Equipment and Design 6: Using the Camera 7: Understanding Sound and Microphones 8: Audio Processing and Aesthetics 9: Graphic and Set Design 10: Video Processing 11: Field Production
12: Editing: Aesthetics and Techniques 13: Writing and Script Formats 14: Producing and Directing 15: Performing