Presents tools used by the business world's top managers to strengthen the efforts of coaches and program administrators. This book explains the importance and use of each tool, and includes related information such as a list of suggested readings, a look at entrepreneurship and coaching, and other features useful to students and practitioners.

Coaches and athletic program administrators must ensure their programs are efficient and effective in everything they do. From facility scheduling to fundraising, from competition to player-coach relations, coaches and program administrators make consequential decisions on a daily basis that determine a program's current and future success. In addition, coaches and administrators are responsible for allocating resources: time, money, and labour must be distributed equitably and appropriately for the program to function effectively. In this book, the author tailors tools used by the business world's top managers to streamline and strengthen the efforts of coaches and program administrators. With clear descriptions and reader-friendly examples, Dr. Leonard explains the power, importance, and use of each tool or technique. The book also includes related information such as a list of suggested readings, a look at entrepreneurship and coaching, and other features useful to students and practitioners alike.

Part I -- Management Concepts for Coaches
Part II -- Internal Program Administration Budgeting Fundamentals
Part III -- Marketing Concepts
Part IV -- External Program Administration and Other Business Applications.