This text analyzes the 2000 American presidential campaign from a communication perspective,focusing on key topics and elements of political communication. The analyses go beyond the quantitative facts, electoral counts, and poll results of the election.

What led up to the great debacle of the American 2000 presidential election? Denton and his colleagues analyze the presidential campaign with a special focus on key topics and elements of political communication. Their analyses go beyond the quantitative facts, electoral counts, and poll results, inspecting the nuts and bolts of what became in one of the most controversial elections in American history. Each chapter focuses on a specific area of political campaign communication, including: BLThe early campaign periodBLThe nomination process and conventionsBLCandidate strategiesBLPresidential debatesBLPolitical advertisingBLThe use of the InternetBLNews coverageBLPolitical cartoons of the campaign This definitive resource is ideal for scholars, students, the general public, and other researchers interested in political communication, American elections, presidential studies, political sociology, and journalism.