This text analyzes the 2000 American presidential campaign from a communication perspective,focusing on key topics and elements of political communication. The analyses go beyond the quantitative facts, electoral counts, and poll results of the election.

Reviews the 2000 presidential campaign from a communication perspective. Denton and his colleagues analyze the 2000 American presidential campaign from a communication perspective, focusing on key topics and elements of political communication. The analyses go beyond the quantitative facts, electoral counts, and poll results of the election. Each chapter focuses on a specific area of political campaign communication: the early campaign period, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of the Internet, news coverage, and political cartoons of the campaign. A major resource for scholars, students, the general public, and other researchers interested in political communication, American elections, presidential studies, political sociology, and journalism.