"Sesame Street" and the Reform of Children's Television

Explores the origins and inner workings of The Children's Television Workshop (CTW), how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.