Retail Graphic Identity

A colour collection showcasing the overall graphics of 125 retail stores, restaurants, hair salons and bookstores. The book presents the visual signage and graphics that create the co-ordinated look that stores have achieved.

A colour collection showcasing the overall graphics of 125 retail stores, restaurants, hair salons and bookstores. The book presents the visual signage and graphics that create the co-ordinated look that stores have achieved. The book showcases both exterior and interior spaces, highlighting such details as menus, tableware, business cards, display fixtures, signage and shopping bags.