Graphic designers are continually challenged to find fresh ways to lend impact and interest to their work. This title showcases the intimate relationship between prints and publications or promotions design. It encourages designers to experiment with unusual printing methods and techniques and challenges them to think beyond the computer screen.

"Printwork" showcases the intimate relationship between prints and publications or promotions design. Graphic designers are continually challenged to find new ways to lend impact and interest to their work. The special printing methods collected in "Print Work" are employed to great effect in book and product design in innovative and exciting ways. Colors, gloss, and texture all add visual and tactile appeal to products, packaging and print designs. "Look and feel" has never been more important to the success of a product or campaign. "Print Work" encourages designers to experiment with unusual printing methods and techniques and challenges them to think beyond the computer screen and into the dimension of the realm of the senses. Presenting actual techniques featured in the book inviting readers to touch each page, allowing them access to the haptic quality of the finished products.