Playing to the World's Biggest Audience
The Globalization of Chinese Film and TV

 

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Playing to the World's Biggest Audience
The Globalization of Chinese Film and TV

by Michael Curtin (Author)

 

Paperback

ISBN: 9780520251342

 

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Delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture.


Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.


 

ISBN 520251342
ISBN13 9780520251342
Publisher University of California Press
Format Paperback
Publication date 02/08/2007
Pages 353
Weight (grammes) 485
Published in United States
Height (mm) 229
Width (mm) 152

Acknowledgments Introduction: Media Capital in Chinese Film and Television 1. The Pan-Chinese Studio System and Capitalist Paternalism 2. Independent Studios and the Golden Age of Hong Kong Cinema 3. Hyperproduction Erodes Overseas Circulation 4. Hollywood Takes Charge in Taiwan 5. The Globalization of Hong Kong Television 6. Strange Bedfellows in Cross-Strait Drama Production 7. Market Niches and Expanding Aspirations in Taiwan 8. Singapore: From State Paternalism to Regional Media Hub 9. Reterritorializing Star TV in the PRC 10. Globe Satellites Pursuing Local Audiences and Panregional Efficiencies 11. The Promise of Broadband and the Problem of Content 12. From Movies to Multimedia: Connecting Infrastructure and Content Conclusion: Structural Adjustment and the Future of Chinese Media Industry Interviews Notes Bibliography Index

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