Presenting a picture of gay and lesbian tourism from a marketing perspective, this book examines how marketing activity engages with and affects social issues relating to homosexuality. Topics covered include holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; and more.

This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective, and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. Topics covered include holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issues, such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying.

* Introduction
* Homosexuality - its nature and characteristics
* Gay and lesbian tourists - profiles and reasons
* Destination choice as risk avoidance
* Gay and lesbian tourism destinations
* Intermediaries, accommodation and attractions
* Marketing, segments, surveys and identity
* Holidays, marketing and implications for homosexuality
* Conclusions and implications.