Examines the development of a view of 'the health of the public' and the influences which shaped it in the post war years. This book examines developments in Western Europe, and the relationships between Europe and the US. It is for public health professionals, and students of the history of medicine and of heath policy.

This collection opens up the post war history of public health to sustained research-based historical scrutiny. "Medicine, the Market and the Mass Media" examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years. Taking a broad perspective, the book examines developments in Western Europe, and the relationships between Europe and the US. The essays look at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. This international collection will appeal to public health professionals, students of the history of medicine and of heath policy.

Foreword "Professor Andy Haines "Acknowledgements Contributors Abbreviations List of Tables and Figures Introduction Medicine, the Market and the Mass Media: producing health in the twentieth century "Virginia Berridge and Kelly Loughlin Part 1 Interwar Influence on Post War Public Health "1. Atlantic Crossings in the Measurement of Health: From American appraisal forms to the League of Nations' Health Indices "Lion Murard "2. Between War Propaganda and Advertising: The visual style of accident prevention as a precursor to post-war health education in Switzerland "Martin Lengwiler Part 2 The Importance of the Media in Post War Public Health "3. The Media and the Management of a Food Crisis: Aberdeen's typhoid outbreak in 1964 "Lesley Diak and David Smith "4. Uneasy Prevention: The problematic modernization of Health Education in France after 1975 "Luc Berlivet Part 3 Industrial Models, Public Health and Health Services "5. Managerialism Avant La Lettre? The debate on Accounting in the NHS hospitals in the 1950s "Tony Cutler "6. From Evidence to Market: Alfred Spinks' 1953 survey of new fields for pharmacological research, and the origins of ICI's cardiovascular programme "Viviane Quirke "7. The 'Invisible Industrialist' and Public Health: the rise and fall of 'safer smoking' in the 1970s "Virginia Berridge and Penny Starns "8. Drug Regulation and the Welfare State: Government: the pharmaceutical industry and the health professions in Great Britain 1940 to 1980 "Stuart Anderson Part 4 Changing Models and Different National Styles "9. Cleansing the Air and Promoting Health: The politics of pollution in post-war Britain "Mark Jackson "10. Americans and Pavlovians: The Central Institute for Cardiovascular Research at the east German Academy of Sciences and its precursor institurtions as a case study of piomedical research in a coutry of the Soviet Bloc (c. 1950-1980) "Cartsten Timmerman "11. Science, Markets and Public Health: Contemporary testing for breast cancer predisposition. "Jean-Paul Gaudilliere and Ilana Lowy "