Mastering Fashion Buying and Merchandising Management

This, combined with a thorough explanation of careers, is a text that provides a reference source for existing practitioners, as well as being of use to students, new entrants, and those seeking a career change into buying and merchandising.

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

Introduction Role of Buying and Garment Technologist Role of Merchandising Design
Market Planning for Fashion Retailers Buying and Law Merchandise Planning Sourcing and Supply Chain Management Stock Management and Distribution Retail Formats and Visual Merchandising Future Trends in Modern Buying and Merchandising Glossary