For managerial economics courses taught in business schools and economics departments. This text provides a vivid learning environment by integrating a running case study and providing a dynamic capstone case.

1. Introduction
2. The Firm and Its Goals
Appendix 2A:
Review of Mathematical Concepts Used in Managerial Economics (Online Only)
3. Supply and Demand
Appendix 3A:
The Mathematics of Supply and Demand
4. Demand Elasticity
Appendix 4A:
Applications of Supply and Demand
5. Demand Estimation and Forecasting
6. The Theory and Estimation of Production
Appendix 6A: The Multiple-Input Case
Appendix 6B: Expressing the Production Function with the Use of Calculus
7. The Theory and Estimation of Cost
Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function
Appendix 7B: The Estimation of Cost
8. Pricing and Output Decisions:
Perfect Competition and Monopoly
Appendix 8A: The Use of Calculus in Pricing and Output Decisions
Appendix 8B: Break-Even Analysis (Volume-Cost-Profit)
9. Pricing and Output Decisions:
Monopolistic Competition and Oligopoly
10. Special Pricing Practices
11. Game Theory and Asymmetric Information
12. Capital Budgeting, Risk, and Uncertainty
Appendix 12A: Calculations for Time Value of Money (Online Only)
13. Multinational Corporation and Globalization
14. Government and Industry:
Challenges and Opportunities for Today's Manager
15. Managerial Economics in Action: The Case of the Semiconductor Industry
Appendix A:
Statistical and Financial Tables
Appendix B: Solutions to Odd-Numbered Problems (Online Only)
Linear Programming (online only)
Index