The illustrated path through the design process uses photos and sketches to demonstrate the potential of corporate design in a three-dimensional space. This look behind the scenes gives an insight into the genesis of the design. It invites the reader to make acquaintance with those involved in the creative process.

All the stands show the hand of their designer - Atelier Bruckner in Stuttgart - a universal language of images and signs. The richly illustrated path through the design process uses photos and sketches to demonstrate the potential of corporate design in a three-dimensional space. The unusually candid look behind the scenes gives an insight into the turbulent genesis of the design, with all its highs and lows, dead ends and alternatives. It invites the reader to make acquaintance with all those involved in the creative process, in their highly integrative collaboration and to accompany them on the way from the initial briefing to the public appearance.