Provides students with an understanding of the international business environment from a European perspective, but also within the context of how Europe and European Business fits into the global economy. This text discusses the European business environment in light of changes taking place in the global economy.

"International Business Economics: A European Perspective" provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European Business fits into the global economy. The text discusses the European business environment in light of changes taking place in the global economy and considers the challenges Europe is facing as the EU and EU businesses seek to maintain their position in an increasingly competitive global environment.

Introduction - The Changing Nature of International Business - International Trade - The Protection of Trade - Economic
Integration - Foreign Exchange Markets - Multinational Corporations or MNCs - Foreign Direct Investment - International
and European Capital Markets - Labour Markets - Industry Policy and Competition Policy - EU Policy and Its impact on Business II - Regional, Transport and Environmental Policy - Small Business and EU Policy - Conclusion