This volume focuses on the European dimensions of international business, exploring and challenging increasingly dominant views held about about globalization and universal modes of management.

This volume focuses on the European dimensions of international business and presents the work of leading international business scholars. Increasingly dominant views held about about globalization and universal modes of management are explored and challenged through three core themes: the European dimensions of human resource management, multinational subsidiary operations and emerging issues for the future of international business in Europe. Using new research data and fresh theoretical approaches, this book turns the spotlight on the processes of internationalization and Europeanization of business as global and local imperatives continue to compete, and introduces the comparative management paradigm as an approach that avoids the pitfalls of universalism in business and management models.

Introduction - is there a European dimension to international business?. Part 1 European dimensions of human resource management: international human resource management - Americanization, Europeanization or Japanization?
does workforce flexibility affect foreign investment decisions? Germany and the UK compared
the role of expatriate managers in global economic restructuring - some key components and constraints
two nations divided by a common culture - three American companies in Scotland
globalization of technology and the movement of scientific personnel in multinational enterprises in Europe. Part 2 European dimensions of multinational subsidiary operations: subsidiary strategy and regional economic impact - a conceptual framework differentiating MNC strategy at subsidiary level
European integration and structural change in the multinational evidence from foreign subsidiaries operating in Portugal
how local managers influence strategy in multinational corporations
inter-alliance rivalry - theory and an application to the global telecommunications industry
typology of business networks in Eastern Europe - comparative case studies
exporting, Entry Modes and Transition - a case comparison between Russia and China
obstacles to inbound foreign direct investment - the case of Russia
control and performance of EU-China joint ventures - the perspective of Chinese managers
here we go round the mulberry bush - EU-China trade in silk.