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Human Motives and Cultural Models


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Word Power Books

Human Motives and Cultural Models

Claudia Strauss (Editor)
Roy G. D'Andrade (Editor)
Harriet Whitehead (Series Edited)
Claudia Strauss (Series Edited)
John Lucy (Series Edited)
Takie Sugiyama Lebra (Series Edited)
Allen W. Johnson (Series Edited)
Daniel Fessler (Series Edited)
Naomi Quinn (Series Edited)



ISBN: 9780521423380


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Why do people do what they do? The authors attempt to show how shared cultural knowledge comes to motivate, or fail to motivate, individuals.

A study of gender roles in Mexico provides comparative cross-cultural data. Several of the chapters deal with oppressive social ideologies, exploring cultural models of gender and class. The careful, in-depth case studies and innovative methods of discourse analysis used here turn up findings about the relation of ideology to people's thought and action that challenge any kind of simple social determinism.


ISBN 521423384
ISBN13 9780521423380
Publisher Cambridge University Press
Format Paperback
Publication date 21/05/1992
Pages 256
Weight (grammes) 380
Published in United Kingdom
Height (mm) 228
Width (mm) 152

List of illustrations
1. Models and motives Claudia Strauss
Part I. Cultural Models as Motives: 2. Schemas and motivation Roy G. D'Andrade
3. Ghost busters in anthropology Richard A. Shweder
Part II. How Do Cultural Models Become Motives?: 4. How cultural systems become desire: a case study of American romance Dorothy C. Holland
5. The motivational force of self-understanding: evidence from wives' inner conflicts Naomi Quinn
6. The directive force of morality tales in a Mexican community Holly F. Mathews
7. Learning to be an American parent: how cultural models gain directive force Sara Harkness, Charles M. Super and Constance H. Keefer
Part III. Cultural Models as Motives Reconsidered: 8. Motivated models Catherine Lutz
9. What makes Tony run? Schemas as motives reconsidered Claudia Strauss
10. Afterword Roy G. D'Andrade