"Harvard Business Review" on Green Business Strategy

 

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"Harvard Business Review" on Green Business Strategy


Harvard Business School Press (Other Primary Creator)

 

Paperback

ISBN: 9781422121085

 

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Green Business Strategy is no longer an option; the future depends on it. This collection gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.


Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.


 

ISBN 1422121089
ISBN13 9781422121085
Publisher Harvard Business School Press
Format Paperback
Publication date 26/11/2007
Pages 204
Weight (grammes) 226
Published in United States
Height (mm) 208
Width (mm) 137

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