Food Wars
The Battle for Mouths, Minds and Markets

Argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.

"Food Wars" argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, both grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.

Introduction * The Food Wars Thesis * Diet and Health: Diseases and Food * Policy Responses to Diet and Disease * The Food Wars Business * The Consumer Culture War * The Quality War: Putting Public and Environmental Health Together * Food Democracy or Food Control? * The Future * Notes and References * Index