By addressing the issue of food and eating in Britain today, this book considers the way in which our food habits are changing, and shows how social and personal identities and perceptions of health and risk influence choices.

Food, Health and Identity raises topical issues such as the perceptions of risk, the increase of vegetarianism, and the relative ineffectiveness of official eating advice. It will provide invaluable reading for students of anthropology, cultural studies and health promotion as well as those scientists and policymakers who are concerned with food. The introduction explains how social scientists can help us understand why people eat what they do. In the following chapters well known anthropologists and sociologists discuss themes of change, continuity and identity in food and eating in Britain today. Hannah Bradby MRC MEdical Sociology Unit, Glasgow University Simon Charsley Dept of Sociology, Glasgow University Simon Cohn Goldsmiths College Nick Fiddes Lynn Harbottle