Focuses on the key actors in a referendum and is centered around themes such as campaign style, campaign effects, electoral mobilization and turnout, as well as vote choice. This book addresses the role of referendum campaigns and their impact and shows why referendum campaigns may matter more than any other political election campaigns.

Direct Democracy is popular. Referendums are an increasingly important means of enacting or preventing legislation in countries around the world. This book focuses on the key actors in a referendum (the political elites/ parties, the media and citizens) and is centered around themes such as campaign style, campaign effects, electoral mobilization and turnout, as well as vote choice. The contributors specifically address the role of referendum campaigns and their impact and show why referendum campaigns may matter more than any other political election campaigns.

Context, Elites, Media and Public Opinion in Referendums: When Campaigns Really Matter
C.de Vreese - Opinion Formation and Change in Referendum Campaigns
L.LeDuc -
PART 1: THE IMPORTANCE OF CONTEXT AND POLITICAL SYSTEMS - The Strategic Context of Referendums on the EU Constitution
S.Hug - Referendum Campaigns: Changing What People Think or Changing What They Think About?
M.Marsh - Campaign Information and Voting Behaviour in EU Referendums
S.Binzer Hobolt - PART 2: TURNOUT AND POLITICAL PARTICIPATION - The Participation in Swiss Direct-democratic Votes

H.Kriesi - Turnout in Referendums
P.Neijens, P.van Praag, W.Bosveld &
J.Slot - E-voting and Electoral Participation
A.H.Trechsel - PART 3: UNDERSTANDING THE
VOTE CHOICE AND THE OUTCOME - Immigration, Identity, Economy and the Government
C.de Vreese &
H.G.Boomgaarden - The Ideological Response: Saying No to the Euro
H.Oscarsson - The Determinants of Voting Choices on Environmental Issues
P.Sciarini, N.Bornstein &
B.Lanz