The movement to protect wilderness areas in the US was motivated by concern over the impacts of automobile owners seeking recreational opportunities in wild areas. This book traces the cultural roots of the wilderness movement, and demonstrates that it reflected a belief that the modern forces of capitalism were eroding the ecology of America.

Each man brought a different background and perspective to the advocacy for wilderness preservation, yet each was spurred by a fear of what growing numbers of automobiles, aggressive road building, and the meteoric increase in Americans turning to nature for their leisure would do to the country's wild places. As Sutter discovered, the founders of the Wilderness Society were "driven wild" - pushed by a rapidly changing country to construct a new preservationist ideal. Sutter demonstrates that the birth of the movement to protect wilderness areas reflected a growing belief among an important group of conservationists that the modern forces of capitalism, industrialism, urbanism, and mass consumer culture were gradually eroding not just the ecology of North America, but crucial American values as well. For them, wilderness stood for something deeply sacred that was in danger of being lost, so that the movement to protect it was about saving not just wild nature, but ourselves as well.