Providing technical information and design advice on creating Web animation to make Web sites stand out, this work shows Web designers which technology to use for which specific needs. The book includes coverage of bandwidth considerations and how to integrate animation into overall site design.

Current advertising models
future models
financial risk and return
identifying good online ad agencies
tracking users vs hits
design techniques and tips
static vs interactive ads
sponsorships and classified ads
advertising and marketing through one's own site
accepting ads on a site.