The relationships between forms, shapes and colours, and the ways in which we understand and perceive these relationships, are the paradigms addressed here. Defining these general "rules" of perception assists the design process by sparking creativity, visualization and problem-solving.

Design paradigms are the building blocks of design and can be found throughout the natural and man-made worlds. These paradigms provide a visual database of diverse solutions for designers in many disciplines. The relationships between forms, shapes and colours, and the ways in which we understand and perceive these relationships, are the paradigms addressed by this book. All designers must be able to understand these basic paradigms in order to effectively and creatively approach a design solution In defining these general "rules" of perception, this book assists the design process by sparking creativity, visualization and problem-solving. It not only covers techniques for developing creativity in the design process, but also shows the evolution of the design process from inception to product by drawing analogies between the product and the paradigm that inspired it.

Simple Shapes
Enclosure
Bending and Flexing
Bigger and Smaller
Binary Object Relations
Joining
Attaching
Passages
Multiple Object Relations
Objects Within Objects
Multi-Function Objects
Transcending the Visible
Putting Design Paradigms to Work
Notes
References
Figure Credits
Index.