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Data Warehousing
The Route to Mass Customisation

 

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Word Power Books

Data Warehousing
The Route to Mass Customisation

by Sean Kelly (Author)

 

Paperback

ISBN: 9780471963288

 

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  • Description
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  • Contents

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance.


Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.


 

ISBN 471963283
ISBN13 9780471963288
Publisher John Wiley & Sons Ltd
Format Paperback
Publication date 01/03/1996
Pages 224
Weight (grammes) 330
Published in United Kingdom
Height (mm) 228
Width (mm) 163

Information Enterprises: The Early Innovators.



The Case for Utilising Corporate Data: The Basis for Strategy.



The History of Decision Support Systems: A Record of Failure.



Defining the Business Requirements: Building an 'Enterprise Modela .



Mass Customisation of Products and Services----The Future Trend.



Aligning the Data Warehouse with Organisational Culture----A Key Concern.



Managing a Pan--Corporate Project----A Planning and Sponsorship Model.



Justifying a Corporate Data Warehouse----The Business Case.



Building the Corporate Data Warehouse----An Architectural Model.



Choosing the Right Platform----The Technology Options.



The Future----Threats and Opportunities.



References.



Index.