This text aims to provide an understanding of what email marketing is, why it is here to stay, and the reasons behind its growth. Readers should learn the ins-and-outs of creating an effective email marketing strategy and why it plays such a significant role in building customer relationships.

This book will help you: Create a service plan that takes full advantage of the Web's potential Determine the best way to present your company's information on the Web Effectively manage e-mail Find out exactly what your customers want and measure their satisfaction Examine how others are using networked computer communications Utilize extranets to lock in customers and channel partners and lock out competitors

The Web Was Made for Customer Service.
Customer Service in a Modern World.
Publishing on the Web.
Managing E-Mail: When Customers Come Calling.
Encouraging Customer Conversations.
Measuring Your Success.
Knowing Your Customers as Individuals--Again.
Extranets--Access to Live Information.
Customer Relationship Management.
Getting Started.
Planning for Tomorrow.
Index.