Explores policy issues in the use of additional assets in tourism, an important area of economic activity. It should be of interest to all those who are concerned with the arts and tourism in the private sector, in central and local government, museums, the voluntary sector and universities.

How important are our cultural assets to tourism? This book explores policy issues in the use of additional assets in tourism, an important area of economic activity. It should be of interest to all those who are concerned with the arts and tourism in the private sector, in central and local government, museums, the voluntary sector and universities. The emphasis is on the multi-faceted and dynamic nature of culture, the mutual dependency of conservation and enterprise, and the need to pursue an integrated approach to policy making.

Part 1 Shifting perspectives - visions of the future: cultural identity in a changing Europe, Lester Borley
heritage in Ireland's tourism recovery, Sean Browne
heritage recreated in the USA - colonial Williamsburg and others, William Tramposch
celebration of enterprise - expos and garden festivals, Brian Evans
asset formation and heritage policy, Peter Howard
here stand our cultural heroes - but have they stood in vain?, Duncan Macmillan
the cultural potency of Scotland, Phillip Hills
theme-park Britain - who benefits and who loses?, Priscilla Boniface. Part 2 Policy and practice - how to focus strategy and action: the pull of cultural assets, Gordon Adams
a strategy for theme trails, David Silbergh et al
the image of a region - the need for a clear focus, Howard Fisher
a heritage strategy for Moray, Alistair Campbell
what price access? - visitor impact on heritage in trust, Trevor Croft
where the shoe hurts - the ecological impacts of tourism, Thomas Huxley
loving them to death - sustainable tourism in national parks, John Anfield
green tourism and farming, Richard Denman. Part 3 Reality or image - the role of heritage interpretation: presenting historic Scotland, Duncan Macniven
marketing our past, David Breeze
interpretation in the Highlands, William McDermott and Ross Noble
interpreting St Andrews, Michael H. Glen
the Braces of Glenlivet - a study of oral history, Priscilla Gordon-Duff
the whisky experience - interpretation and brand identity, Ann Miller
whisky heritage or heresy?, Michael Moss
the role of the museums, Richard Harrison
visual complexity - are we cleaning our heritage to death?, Christopher Andrew. Part 4 Cultural sustenance - making a meal of our heritage: Scottishness in architecture - towards a theory of regional interpretation, Charles McKean
imagination in architecture - art and technology in the context of place, Robin Webster
the Scots language - European roots and local destiny, Sheila Douglas
the image of Scotland in literature, Paul Scott
homecoming of the Deskford Carnyx - after 2000 years of silence, John Purser
European culinary capital - the subversive sausage, Elisabeth Luard
a taste of Scotland's food, Catherine Brown
the food of North-East Scotland, Donald Carney.