Explores, from an insider's perspective, a company's environmental decisions and actions. Based on close observation at a major semiconductor manufacturer, this book details how the company's culture - revealed through its internal practices, decisions, and norms - guided action on environmental issues.

The book is written to be accessible and engaging to managers interested in making changes around environmental issues and offers a realistic assessment of the challenges and prospects for such change.

Contents: 1. Why Culture?
2. Getting to Know Chipco
3. Nature and Culture
4. Tech Work at Chipco
5. Environmental Work at Chipco
6. Getting Environment In
7. Corporate Culture and Environmental Practice
References