Corporate Architecture
Building a Brand


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Word Power Books

Corporate Architecture
Building a Brand

Antonio Corcuera (Editor)
Ana Canizares (Editor)
Alejandro Bahamon (Editor)



ISBN: 9780393733051


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How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy.

Van Breda
* KfW
* Telecommunications: Telefonica
* Nortel
* T-Mobile
* Dogan Media Group
* Vodafone
* Google
* Automotive: Bugatti
* Mercedes Benz
* Renault
* Toyota
* Ferrari
* Volkswagen
* Citroen
* Mini


ISBN 39373305
ISBN13 9780393733051
Publisher WW Norton & Co
Format Hardback
Publication date 06/11/2009
Pages 504
Weight (grammes) 2160
Published in United States
Height (mm) 282
Width (mm) 221

The buildings featured include: Borkener Volksbank, Borken
Caja de Granada, Granada
ING, Amsterdam and Budapest
Nord/LB, Hanover and Magdeburg
FIH, Copenhagen
Sampension, Copenhagen
VP Bank, Triesen
J. VAN BREDA, Antwerp
KfW, Frankfurt
Telefonica, Toledo and Madrid
TMobile, Vienna
Dogan Media Group, Ankara
KPN, Rotterdam and Amsterdam
Vodafone, Lisbon
Google, Zurich
Bugatti, Molsheim
Mercedes-Benz, Salzburg and Stuttgart
Renault, Paris
Ferrari, Rome and Maranello
Volkswagen, Wolfsburg and Dresden
CitroA"n, Paris
BMW, Leipzig and Munich
and MINI, Madrid.