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Copywriting for the Electronic Media
A Practical Guide

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Copywriting for the Electronic Media
A Practical Guide

by R.C. Norris (Author)
by Milan D. Meeske (Author)

Paperback

ISBN: 9780534507541

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Book Details
Contents

Intended for basic writing courses in broadcast/cable copywriting, radio/TV/commercial writing, broadcast-continuity writing, and broadcast advertising.

ISBN	534507549
ISBN13	9780534507541
Publisher	Wadsworth Publishing Co Inc
Format	Paperback
Publication date	08/08/1997
Pages	400
Weight (grammes)	680
Published in	United States
Height (mm)	286
Width (mm)	229

The broadcast copywriter
organizing the broadcast commercial
copywriting style - basic mechanics
broadcast-copy preparation
motivation
the legal and ethical implications of writing copy
the radio commercial - the mechanics
types of radio copy
the television commercial - the mechanics
types of television commercials
promotion
public-service issues and political announcements
the broadcast campaign
getting a job.