This text features methodological training and practical advice on how to conduct a survey. It discusses what kind of survey is best for you; whether and how to draw a sample; how to write a questionnaire; how to implement the survey; and how to compile results.

Surveys are used more and more by people in all levels of government, business and the arts, as well as public interest groups and volunteer organizations. This text features methodological training and practical survey advice, including: what kind of survey is best for you; whether and how to draw a sample; how to write a questionnaire; how to implement the survey; and how to compile results. Emphasis is placed on how to conduct the best survey for a specific need at the lowest cost.

Practical Surveys
Cornerstones of a Quality Survey
Deciding What Information You Need
Choosing a Survey Method
When and How to Select a Sample
Writing Good Questions
Questionnaire Design
Setting Your Survey in Motion and Getting it Done
From Questionnaire to Survey Results
Reporting Survey Results
Advice, Resources and Maintaining Perspective.