The author offers a practical and professional approach to crisis management, examining the impact of a crisis and the threat of negative publicity to corporate reputation. The text includes six case studies of companies who have faced crisis and the lessons to be learnt from their respective approaches.

This text examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Arguing that most companies have no crisis management plans and hope that disaster will never strike, the author of this book theorizes that consumerism, legislation, environmentalism, pressure groups and investigative media all necessitate the development of a crisis communications plan. The book shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of six companies facing crises and the lessons to be learned from their approaches. Checklists are included as a quick reference for the practising PR professional.

Definition - 'I have a Crisis Every Day'
The Nature of Crisis
Preparing for Crisis
What to do When it Happens
Handling the Media
How to Work with Lawyers, Tim Taylor
Dealing with Pressure Groups, Colin Duncan
The Role of the Internet, Joseph L. Badaracco Jr and Jerry V. Unseem
Preventing the Crisis in the First Place, Christopher Flint
Organizing a Product Recall, Colin Doeg
Organizing a Simulation, Kate Graham
Handling the Stress, Cheryl Travers
Group Behaviour in a Crisis - Symptoms and Cures
Training the Team
Managing Issues. Case Studies: The Stena Challenger Grounding, Jeff Simms
Odwalla Apple Juice
Matthew L. Harrington
The Pepsi Syringes, Colin Doeg
The Aftermath of Multiple Murder, Jonathan Street
The 'Cot Death Poisonings', Francis Thomas
The Eurotunnel Fire, John D. Noulton. Appendix: Crisis Checklists.