Analyzes the economic changes within China from a consumer level. The author examines the cultural and economic factors that drive China and its people, outlining how they affect their business environment and suggesting strategies for companies to exploit the potential of this market.

As China opens up to the world, so its domestic markets become available. The Chinese people have the money and desire for foreign goods, and it is widely predicted that by the year 2020 their country's economic power will be greater than that of the USA. This book analyzes the economic changes within China from a consumer level. The author examines the cultural and economic factors that drive China and its people, outlining how they affect their business environment and suggesting strategies for companies to exploit the potential of this enormous market.