Capitalism as If the World Matters
As If the World Matters

Argues that the only way to save the world from environmental catastrophe is to embrace a different type of capitalism, and to do it quickly. This title includes coverage of the role of the USA, with case studies examining the role of huge American corporations such as Wal-Mart and General Electric.

When first published, "Capitalism as if the World Matters", by one of the leading 'eco-warriors' of our time, shocked a generation of both environmentalists and business people. Jonathon Porritt brushed aside their artificial battle lines with a powerful argument that the only way to save the world from environmental catastrophe is to embrace a new type of capitalism, and to do it quickly. In this substantially revised and updated edition, Porritt extends his powerful and controversial argument by providing fresh evidence and suggesting new actions. New content includes in-depth coverage of the USA, with case studies examining the role of huge American corporations such as Wal-Mart and General Electric, plus a close look at China and the global impact this economic giant may have in the 21st century. This is a must-read for everyone who has a stake in the future of the world, from business executives to environmental activists, from community leaders to the politicians with their hands on the levers of power. This title is published with Forum for the Future.

Foreword by Amory B. Lovins * Acknowledgements * Introduction * Part I: Our Unsustainable World * Conflicting Imperatives * Sustainable Development for Real * Re-engaging with Economic Growth * Unsustainable Capitalism? * Through the Global Looking Glass * Part II: A Framework for Sustainable Capitalism * The Five Capitals Framework * Natural Capital * Human Capital * Social Capital * Manufactured Capital * Financial Capital * Part III - Better Lives in a Better World * Confronting Denial * Changing the Metrics * Business Excellence * Civil Society * Visions and Values * Converging Imperatives * Index