Offers an insight into manager's perceptions of business logic for corporate sustainability in the food and beverage industry. This book provides an industry specific experience of finding the business case for corporate sustainability.

This book offers an insight into manager's perceptions of business logic for corporate sustainability in the food and beverage industry. Any business manager can learn from the challenges explored in this book.It provides an industry specific experience of finding the business case for corporate sustainability. It also offers an exploration into a highly competitive sector. It uses research data from real managers, who discuss their perception of the business case and the barriers and difficulties they have faced.The food and beverage industry is vital to the global economy, but in a society increasingly concerned with sustainable development, it is facing new challenges. This book presents the results of a research project focused on the management challenges that sustainable development presents to presents to food and beverage companies.

PART I: BUILDING THE BUSINESS LOGIC
Introduction
Industry and Competitive Analysis
The Economic Relevance of Sustainability Issues
The Pressure of Stakeholders
The Value of Value Drivers
PART II: ROLLING OUT THE BUSINESS LOGIC
Corporate Sustainability Management.