Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.

Preface
A New Perspective on Global Mindsets
A Review of Attention Theories
Grounded Theory Development
Methodology For The Quantitative Research Results
Interpretation and Extensions
Conclusions and Limitations
References and Appendices