This volume features key political issues for 1990s Britain: the reform of the Labour party; the use of opinion polls; the impact of the media; European integration; Scotland and regional trends; and the bases of party support.

The Enhancement of Leadership Power: The Labour Party and the Impact of Political Communications Richard Heffernan and James Stanyer. From the Europe of Nations to the European Nation? Attitudes of French Gaullist and Centrist Parliamentarians Agnes Alexandre and Xavier Jardin. The Conservative Party, Electoral Strategy and Public Opinion Polling, 1945-1964 Andrew Taylor.

Political awareness and heterogeneity in models of voting - some evidence from the British election studies, John Bartle
the missing Tories in opinion polls - silent, forgetful or lost? John Curtice, Nick Sparrow and John Turner
anchors aweigh - variations in strength of party identification and in socio-political attitudes among the British electorate 1991-94, Ron Johnston and Charles Pattie
class and nation in England and Scotland, Anthony Heath et al
crooked margins and marginal seats, John Cornford and Daniel Dorling
a question of interaction - using logistic regression to examine geographic effects on British voting behaviour, Andrew Russell
discourses of modernization - Gaitskell, Blair and the reform of Clause IV, Michael Kenny and Martin J. Smith
voting behaviour, the economy and the mass media - dependency, consonance and priming as a route to theoretical and empirical integration, Neil T. Gavin
error-correction models of party support - the case of New labour, Harold D. Clarke et al
the enhancement of leadership power - the Labour party and the impact of political communications, Richard Heffernan and James Stanyer
from the Europe of nations to the European nation? - attitutes of French Gaullist and Centrist parliamentarians, Agnes Alexandre and Xavier Jardin
the Conservative Party, electoral strategy and public opinion polling, 1945-64, Andrew Taylor. Reference section: chronology of events 1996
Parliamentary by-elections 1996
public opinion polls, 1996
local elections 1996
economic indicators
political parties
national newspapers
world wide web sites.