Breakthrough Business Development
A 90 Day Plan to Build Your Client Base and Take Your Business to the Next Level

This book offers a proven process for maximizing your most valuable client assets, and for developing a personalized business development plan to efficiently mine the untapped potential in your customers and prospects.

You guys were right, it does work." "We have been building client relationships for 45 years...Pareto Systems successfully helped us to pause and then guided us through the process of defining the appropriate business structure and systems which will strengthen and enhance our best client relationships. We are now focusing on a comprehensive, systematized program for select clients. The results have been amazing-client satisfaction is way up and so are revenues."

Preface. Acknowledgements. Introduction: Overview of Our STAR Business Planning Process. Part I: Strategic Analysis (Weeks 1-4). Chapter 1. Your Untapped Opportunities. Chapter 2. Marketing Pillars and the Loyalty Ladder. Chapter 3. Your Overlooked Vulnerabilities. Chapter 4. The Creation and Benefits of a Procedures Manual. Chapter 5. Client Classification and Triple-A-An Ideal Client Profile. Chapter 6. Build Client Chemistry with FORM. Part 2: Targets and Goals (Week 4). Chapter 7. Success Is Achieved by Design, Not by Chance. Part 3: Activities: Your Business Development Actions (Week 5-12). Chapter 8. Establish a Client-Centered Code of Conduct Using DART. Chapter 9. Deserve. Chapter 10. Ask. Chapter 11. reciprocate. Chapter 12. Thank. Chapter 13. Prospect Target Marketing. Part 4: Reality Check (Week 12). Chapter 14. Holding Yourself Accountable. Actionable Templates Archived on www.paretoplatform.com. About Pareto Systems Customized Coaching and Consulting Services. Pareto Platform Spotlight. A Call to Action for Coaches Looking for Help with Implementation? Index.