Bhoys, Bears and Bigotry
Rangers, Celtic and the Old Firm in the New Age of Globalised Sport

In the new world of globalised sport, bigotry was a barrier to the riches awaiting the top clubs in Europe. This book tells the story of how Celtic with their 'Bhoys Against Bigotry' and Rangers with their 'Pride and Prejudice', tried to present a new image of the Old Firm.

In the new world of globalised sport, bigotry was a barrier to the riches awaiting the top clubs in Europe. Celtic with their "Bhoys Against Bigotry" and Rangers with their "Pride and Prejudice" tried to present a new image of the Old Firm, emphasising the best aspects of their long history. Getting rid of this old image, however, has often seemed as difficult as winning the big prizes in Europe.