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Belching Out the Devil
Global Adventures with Coca-Cola
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Belching Out the Devil
Paperback ISBN: 9780091922931
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Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. This work investigates the stories and people Coca-Cola's iconic advertising campaigns don't mention.
Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention such as: child labourers in the sugar cane fields of El Salvador; Indian workers exposed to toxic chemicals; Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them; and, many more. Provocative, funny and stirring, "Belching Out the Devil" investigates the truth behind one of the planet's biggest brands.
| ISBN | 91922933 |
| ISBN13 | 9780091922931 |
| Publisher | Ebury Press |
| Format | Paperback |
| Publication date | 25/09/2008 |
| Pages | 384 |
| Weight (grammes) | 260.00 |
| Published in | United Kingdom |
| Height (mm) | |
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