Belching Out the Devil
Global Adventures with Coca-Cola

 

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Belching Out the Devil
Global Adventures with Coca-Cola

by Mark Thomas (Author)

 

Paperback

ISBN: 9780091922931

 

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Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. This work investigates the stories and people Coca-Cola's iconic advertising campaigns don't mention.


Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention such as: child labourers in the sugar cane fields of El Salvador; Indian workers exposed to toxic chemicals; Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them; and, many more. Provocative, funny and stirring, "Belching Out the Devil" investigates the truth behind one of the planet's biggest brands.


 

ISBN 91922933
ISBN13 9780091922931
Publisher Ebury Press
Format Paperback
Publication date 25/09/2008
Pages 384
Weight (grammes) 260.00
Published in United Kingdom
Height (mm)
Width (mm)

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