From determining a theme, selecting a service and posting to adding various technical trimmings to make your blog a success, this title takes you through ins and outs of this online phenomenon. It helps you to learn how to: use ping servers, control your audience, use offline blogging clients, publicise your blog, and blog without getting fired.

Whether you want to increase your sales, promote yourself or your business or simply communicate with people on your favourite subject, then it's time you got yourself a blog.This blogger's bible will take you step-by-step through the ins and outs of this international online phenomenon. From determining a theme, selecting a service and posting to adding all the technical trimmings to make your blog a success - this is an essential read. With hints and tips galore, learn how to: use ping servers, control your audience, use offline blogging clients, publicise your blog, and blog without getting fired!There are over 60 million blogs worldwide already. What are you waiting for? Armed with this book, you'll have your blog up and running in no time.